Emerson Branding Initiative

Through external and internal research involving deep engagement with Emersonians, the Emerson Branding Initiative will allow the College to evaluate Emerson’s position in the marketplace and impact on cultural and prospective student conversations. This initiative will craft an updated expression of the Emerson College brand that authentically represents the College and effectively highlights the unique value of an Emerson education. The process will allow the College to refresh the key messaging and creative expression of the brand, inform all of the College’s communication platforms and materials, and provide clear guidelines and tools for Emersonians as brand ambassadors.

Performance Targets Include

• Develop and launch the updated branding platform by Spring 2026
• Build brand awareness and support among targeted audiences as measured against our baseline by Fall 2027

Goals Supported

• Goal D.3 : Refine and elevate Emerson’s branding, positioning, marketing, media, and engagement with priority audiences