Strategic Enrollment Initiative

This initiative involves developing a new comprehensive strategic enrollment plan for Emerson College focused on its mission, fostering growth, and ensuring excellence. It emphasizes strategic recruitment in key markets, utilizing data analytics to enhance enrollment, optimizing financial aid, and strengthening Emerson’s positioning. Key aspects include promoting inclusive access while boosting success through innovative programming, improved partnerships with high schools and communities, and retention strategies for undergraduate and graduate students. The strategic enrollment plan will attract, enroll, and retain an inclusive student population, supporting Emerson’s long-term goals and priorities.

Performance Targets Include

  • Expand the number of overall applications by 10%, decrease the admission rate by 5%, and increase overall undergraduate enrollment by at least 10% over Fall 2024 numbers by Fall 2026 
  • Expand graduate enrollment by at least 15% over Fall 2024 numbers by Fall 2027

Goals Supported

  • Goal B.1 : Enhance Emerson Los Angeles and increase engagement and recruitment in targeted US cities and regions
  • Goal B.2 : Enhance Kasteel Well, global programs and partnerships, and increase international student recruitment from targeted regions